Social media giant Facebook has begun its first tests into in-site film rentals as it looks to expand revenues through cross-media integration.
With more than 500 million global users already acting as a very targetable base for advertisers, Facebook has teamed up with Hollywood studio Warner Bros to trial full-length film rentals from within the Facebook service as The Dark Night, latest installment to the Batman franchise, is now available for rent direct from the social network.
Having opened its in-network currency system to outside developers back in January the new movie rental platform, which is currently only available to users in the US, will charge 30 Facebook Credits ($3) per rental with films then available to purchasing users for 48 hours.
Speaking on the new joint venture Thomas Gewecke, President of Digital Distribution at Warner Bros, said: "Facebook has become a daily destination for hundreds of millions of people. Making our films available through Facebook is a natural extension of our digital distribution efforts."