Facebook movie rentals begin with The Dark Knight

Facebook opens movie rentals to US based users

Facebook Credits used to pay for in-platform movie rentals

Social media giant Facebook has begun its first tests into in-site film rentals as it looks to expand revenues through cross-media integration.

With more than 500 million global users already acting as a very targetable base for advertisers, Facebook has teamed up with Hollywood studio Warner Bros to trial full-length film rentals from within the Facebook service as The Dark Night, latest installment to the Batman franchise, is now available for rent direct from the social network.

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Having opened its in-network currency system to outside developers back in January the new movie rental platform, which is currently only available to users in the US, will charge 30 Facebook Credits ($3) per rental with films then available to purchasing users for 48 hours.

Speaking on the new joint venture Thomas Gewecke, President of Digital Distribution at Warner Bros, said: "Facebook has become a daily destination for hundreds of millions of people. Making our films available through Facebook is a natural extension of our digital distribution efforts."

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