Last week, researchers at Princeton University released a report that claimed that the Facebook would lose 80 per cent of its users by 2015–2017.
However, rather than just call its methodology flawed, the company turned it against Princeton to say that by the same metrics, it would lose all of its students by 2021.
A spokesperson for Facebook said its findings showed “the report that Princeton put out is utter nonsense”.
Facebook is the world’s largest social network with more than 1.2 billion users. It has never seen a fall in user numbers, but did admit it wasn’t attracting as many teens as it has in the past.
The report compared Facebook to a “disease” that users eventually “recover” from. The researchers pointed to MySpace as an example of users becoming infected and its demise as them recovering.
As critics pointed out, the report largely neglected the fact that MySpace was killed off by Facebook.
It also tried to claim that the falling number of people searching for Facebook online was a sign of its falling popularity.
However, it ignored the huge climb in people accessing Facebook through an app on their phone, which naturally means they aren’t searching for it online.
Facebook’s full note debunking the claims by Princeton University that it will lose all of its users within three years is available online.