Facebook email will not be Gmail rival says source

"Tightly integrated" email package not meant to be direct competitor

New offering set to be unveiled at 6pm UK time today.

Facebook’s new email service is set to get official today. But insiders have suggested the spanking new service won’t be a straight-up rival to Gmail and Windows Live, instead tying into the social network’s current infrastructure.

A “person with knowledge of Facebook’s plans” told The New York Times that the offering wasn’t meant to be used solely as an email service, implying that it would work seamlessly with functions such as Facebook Chat and the recently upgraded Groups feature.

“They are not trying to do a standalone rival to Gmail. They are building an integrated experience in everything they do,” the source said.

Rumours have previously suggested this would include offering the new package as part of a beefed up mobile service, as well as providing an enhanced notification system. Email addresses are expected to have the @facebook.com suffix.

For more on Facebook’s big event, stay tuned to T3.com and our Facebook and Twitter pages.

Via The New York Times