Everything Everywhere, the amalgamation between the T-Mobile and Orange networks in the UK, has announced the launch of its first joint venture physical stores with the inaugural retail outlet to open its doors in Altrincham on February 18th.
Combining handsets and services from both networks the Everything Everywhere stores will attempt to offer what the company is calling a “21st century retail experience” with the outlets to adopt very Apple-esque simplistic glass and wood design features.
The five trial stores, which will be heavily branded with the company’s Everything Everywhere moniker, will allow visitors to interact with fully functional devices, use the stores’ free Wi-Fi connections and charge their personal handsets no matter what network they are on.
Following the opening of the flagship Altrincham store, outlets in Bishops Stortford and Eltham will open within a fortnight with Lowestoft and Evesham stores to land within the month to join the more than 720 individual branded Orange and T-Mobile shops currently trading across Britain.
Speaking on the upcoming launches Andrew Coull, Vice President of Everything Everywhere’s retail arm said: “We’re passionate about building stronger relationships with customers of both our brands, and this is the latest in a string of live retail trials that will help us deliver a unique 21st century retail experience for our customers, creating a fun, interactive environment which brings our products and services to life.”