As Spain take on Italy in July 1st Euro 2012 final, developer Square Enix will use the high-profile football match to debut the new Hitman trailier
The trailer, which will debut during ITV’s coverage of the football showpiece, will run 60 seconds in length and offer a tantalising insight into the stealth action game that is set to compete with the likes of Call of Duty: Black Ops 2, FIFA 13 and the new Halo offering as the year’s most popular gaming release.
"The first TV advert for a game as anticipated as Hitman Absolution needs to be a big spot in a big event," said UK marketing director Jon Brooke. "So we're excited about our one off 60-second creative in the Euro Championship Final it’s our commitment that alongside groundbreaking announcements like Sniper Challenge we will back Hitman Absolution to be a top five game for Q4. The advert will also be available to watch online at YouTube.com/Hitman from the 2nd July."
With a Hitman Absolution UK release date set for November 20th, Square Enix is offering all gamers who pre-order the upcoming title a free copy of the Hitman Sniper Challenge to play immediately.