Ed Sheeran and Devlin launch single through Augmented Reality

Devlin and Ed Sheeran have teamed up with Aurasma and will be playing gigs in bus stops and on street corners – but not in the way you expect

 

The UK rapper and British solo artist could perform whilst you wait for the bus or walk into work without the pair actually being there. This seemingly impossible feat is very much possible, thanks to the musicians teaming up with free augmented reality app Aurasma.

Should you be fortunate enough to stumble upon one of the 2000 poster sites across the country, all you need to do is point your smartphone at the poster open up the app and in no time at all the video for their latest single, Watchtower, will be playing before your very eyes.

Given that the track was produced by Labrinth and the chorus written by none other than Bob Dylan, it’s likely that, along with the other million people who have watched the clip on YouTube, you’ll like what you see.

If so, you’ll be able to download the song (£1.99p, from this Sunday) via an optional click-through (this being the first time a song has been released to the public in this way).

The track comes from the MOBO nominated rapper’s album, A Moving Picture, to be released October 29th, whilst Aurasma is available to iPhones, iPads and ‘high-powered’ Android devices for free.

Comments

Be the first to comment…

Back to top
Close
T3 Newsletter
Sign up to recieve the T3 newsletters by entering your details below

Your Details

As you're registering with us. we'd like to think that you'd enjoy receiving the following emails; if you'd rather not receive them, please untick the boxes:

I would like to receive other emails from T3, Future Publishing Limited and it's group companies containing news, special offers and product information
I agree to the terms of use and privacy policy and confirm that I am over 16 years of age *
Close
Log in or Join

By clicking below you agree to our terms and conditions and our privacy policy

Log in to T3.com with your preferred social network

Log in with your T3.com account

CloseJoinPlease complete these additional details

Join T3.com with your preferred social network

OR

Join T3.com

Please tick this box to confirm you are 16 years old or over

Just so we know you're human

Newsletters

I would like to receive T3 email newsletters, packed full of the latest tech news, competitions and exclusive offers.

I would like to receive other emails from T3, Future Publishing Limited and its group companies containing news, special offers and product information.

I would like to receive offers from carefully selected third Parties. We will not share your data with the third party.

Close Edit your profile

Change your password

Newsletters

I would like to receive T3 email newsletters, packed full of the latest tech news, competitions and exclusive offers.

I would like to receive other emails from T3, Future Publishing Limited and its group companies containing news, special offers and product information.

I would like to receive offers from carefully selected third Parties. We will not share your data with the third party.

Social networks

You have authorised these social networks to interact with your T3.com account.

Please ensure you deactivate or revoke access to this website from within your social networks settings to ensure all permissions are removed.

Close Forgotten your password

Forgotten your password?

Please enter the email address that you used to sign up and we'll send you a new password

Close
Forgotten password
Don't have a T3 Account? Join now