EA to include micro-transactions in every game
CFO claims gamers are 'enjoying and embracing' paying for additional content
EA will include micro-transactions in all future games, the company has told the Morgan Stanley Media and Telecoms Conference in San Francisco.
Speaking yesterday, Blake Jorgensen, EA's CFO and executive vice-president said that the company saw micro-transactions as an important part of its business strategy in the next generation of consoles.
As a result, all future games released by EA will feature some level of micro-transactions he confirmed. He didn't elaborate on how pervasive they would be, but did give the example of buying a new character, gun, or truck.
"The next and much bigger piece is micro-transactions within games," commented Jorgensen when talking about how the company was looking to bolster its bottom line.
"We're building into all of our games the ability to pay for things along the way, either to get to a higher level, to buy a new character, to buy a truck, a gun, whatever it might be, and consumers are enjoying and embracing that way of the business," he said.
Jorgensen's comments come just days after EA announced that it would be using a unified login system across all platforms – including the PS4 and Microsoft's next generation Xbox.