EA to become '100 per cent digital company' says president

You need Javascript to play this video.

With a number of Sony PS4 rumours hinting at a digital only console, EA President Frank Gibeau has said it will be "100 per cent digital" soon

 

Publisher EA has described the move to digital gaming as “inevitable”, with the company’s President, Frank Gibeau suggesting that EA will soon be a “100 per cent digital company.”

With gamers turning their backs on retail outlets in increasing numbers, Gibeau has revealed that the digital market is the fastest growing area for the gaming giant with recent financial reports confirming EA’s digital ventures are currently bringing in revenues of $1.2 billion per year.

"For us, the fastest growing segment of our business is clearly digital,” Gibeau said. “Electronic Arts, at some point in the future... we're going to be a 100 percent digital company, period. It's going to be there some day. It's inevitable.”

Offering a potential insight into the disc-free natures of the upcoming Xbox 720 and Sony PlayStation 4 console launches, Gibeau’s predictions of a digital only future are not to be overlooked with a number of PS4 rumours already predicting the next-gen console will be a completely download based affair.

"We have a clear line of sight on it and we're excited about it," Gibeau said in a recent with gaming outlet Gamespot. "Retail is a great channel for us. We have great relationships with our partners there. At the same time, the ultimate relationship is the connection that we have with the gamer.

"If the gamer wants to get the game through a digital download and that's the best way for them to get it, that's what we're going to do. It has a lot of enhancements for our business. It allows us to keep more that we make. It allows us to do some really interesting things from a service level standpoint; we can be a lot more personalized with what we're doing.”

Keen to reassure disc loving gamers that they will not be forgotten about overnight, the EA head added: “If customers want to buy a game at retail, they can do that too. We'll continue to deliver games in whatever media formats make sense and as one ebbs and one starts to flow, we'll go in that direction.”

What do you make of a potential digital only gaming future? Would you welcome the change or be deterred by the lack of physical products? Let us know via the T3 Twitter and Facebook feeds.

Comments

Be the first to comment…

Back to top
Close
T3 Newsletter
Sign up to recieve the T3 newsletters by entering your details below

Your Details

As you're registering with us. we'd like to think that you'd enjoy receiving the following emails; if you'd rather not receive them, please untick the boxes:

I would like to receive other emails from T3, Future Publishing Limited and it's group companies containing news, special offers and product information
I agree to the terms of use and privacy policy and confirm that I am over 16 years of age *
Close
Log in or Join

By clicking below you agree to our terms and conditions and our privacy policy

Log in to T3.com with your preferred social network

Log in with your T3.com account

CloseJoinPlease complete these additional details

Join T3.com with your preferred social network

OR

Join T3.com

Please tick this box to confirm you are 16 years old or over

Just so we know you're human

Newsletters

I would like to receive T3 email newsletters, packed full of the latest tech news, competitions and exclusive offers.

I would like to receive other emails from T3, Future Publishing Limited and its group companies containing news, special offers and product information.

I would like to receive offers from carefully selected third Parties. We will not share your data with the third party.

Close Edit your profile

Change your password

Newsletters

I would like to receive T3 email newsletters, packed full of the latest tech news, competitions and exclusive offers.

I would like to receive other emails from T3, Future Publishing Limited and its group companies containing news, special offers and product information.

I would like to receive offers from carefully selected third Parties. We will not share your data with the third party.

Social networks

You have authorised these social networks to interact with your T3.com account.

Please ensure you deactivate or revoke access to this website from within your social networks settings to ensure all permissions are removed.

Close Forgotten your password

Forgotten your password?

Please enter the email address that you used to sign up and we'll send you a new password

Close
Forgotten password
Don't have a T3 Account? Join now