Anyone who played the admittedly decent Dead Space 3 may have noticed that it contained micro-transactions, in which players were actively steered towards spending money on weapon upgrades. If you're one of the many players who didn't like this aspect of game, too bad, because it looks like micro-transactions are set to become an integral part of every EA game released from now on.
At today's Morgan Stanley Technology Media and Telecoms Conference, EA's CFO Blake Jorgensen said that gamers are embracing the the business model in which they can pay for content in a game. He also said, players could expect more the same from now on.
"We are building into all of our games the ability to pay for things along the way; to get to a higher level, to buy a truck, a gun, whatever it might be," Jorgensen said, "And consumers are enjoying and embracing that way of business."
Jorgensen said that this model of transactions will now be handled in-house at EA.
"If you're doing microtransactions and you're processing credit cards for every one of those microtransactions, you'll get eaten alive," Jorgensen said. "And so [Chief Technology Officer] Rajat[ Taneja]'s team has built an amazing back-end to be able to manage that and manage it much more profitably. We've outsourced a lot of that stuff, historically. We're bringing that all in-house now."
"Without a doubt, you're going to see more digital business and particularly more digital components of the gameplay allowed because the ease of it will be much better and the storage capability better," he added.