Update: Duke Nukem Forever PR apologises for threats
Update: Former PR team behind Duke Nukem Forever makes public apology after being sacked by 2K Games for threatening journalists over Twitter
The Redner Group has issued a public apology via its official Twitter account after it was fired by Duke Nukem: Forever developers 2K Games following threats it made to journalists on the social networking site.
In a series of Tweets, it said: "I have to apologize to the community. I acted out of pure emotion. I will be sending each of you a private apology. I need to state for the record that 2K had nothing to do with this. I will be calling each of you tomorrow to apologize.
"Again, I want everyone to know that I was acting on my own. 2K had nothing to do with this. I am so very sorry for what I said."
The developer behind the long-awaited Duke Nukem Forever, released this month following a 15 year wait, fired The Redner Group yesterday after it took to Twitter to threaten those who posted “venom-filled reviews” about the overdue title.
The Redner Group used Twitter to complain about bad reviews the game had received Stateside, saying, “Too many went too far with their reviews...we are reviewing who gets games next time and who doesn't based on today's venom.” It then added, "Bad scores are fine. Venom filled reviews...that's completely different."
2K then used its own Twitter feed to offer its tuppence worth, saying, “2K Games does not endorse or condone the comments made by @TheRednerGroup and confirm they no longer represent our products.”
The developer also said that it wanted a healthy relationship with journalists despite the game recieving savage reviews across the print and online world.