Dixons Carphone kicks off day one of trading with 7 new stores

Yes, they merged, and yes, it is a very silly name...

Break out the quavers, party poppers, and caterpillar cakes - Dixons Carphone is officially one day old and raring to retail...

Dixons Carphone is in party mode as the newly merged firm celebrates day one of trading in the United Kingdom.

The partnership between Dixons and Carphone Warehouse has resulted in seven brand new stores across the country, and a very lazy merger name.

"It is a testament to the excitement, enthusiasm, and incredible hard work of our teams that we are able to launch these shops today and start turning our vision into reality," says Sebastian James, chief exec at Dixons Carphone.

"If this is what we can achieve on the first day, then the days to come should be very exciting indeed.

The spanking new company says it's got a further 23 stores in the works, all of which should be open and trading by Christmas this year.

The firm's shares began trading on the London Stock Exchange at 8am this morning under a simple 'DC' ticker - no affiliation to Superman/Batman, unfortunately.

The merger means that anyone using Currys, PC World, or Carphone Warehouse websites will be directed to the whole Dixons Carphone range.

Unsurprisingly, a raft of new web contact points were unveiled bearing the new moniker, including a dedicated website, company twitter feed, and chief exec twitter feed.

Source Dixons Carphone

Via Engadget