China lifts block on foreign consoles

China has lifted the ban on foreign consoles, effectively opening up its gigantic consumer base for Nintendo, Microsoft and Sony

China has lifted the ban on foreign companies selling consoles that has been in place for more than a decade.

According to Reuters, China's State Council will temporarily allow "foreign-invested enterprises", such as Nintendo, Microsoft and Sony, to sell their products across the country, and manufacture their consoles within Shanghai's free trade zone. Sale of these products is, however, contingent on government approval.

While none of the 'big three' console producing companies have announced plans to establish manufacturing plants in the free trade zone, the announcement is likely to prompt a lot of interest. China is a vast and officially untapped market for console makers and Sony and Microsoft's next-gen consoles are selling millions of units having only just been launched in the West.

China originally banned foreign companies from selling consoles within its borders in 2,000, citing concerns they had a negative effect on the mental health of young people. In spite of this, consoles have been sold in China on the Grey market, although PCs and smartphones are currently the dominant gaming platforms in that country.

Comments

Be the first to comment…

Back to top
Close
T3 Newsletter
Sign up to recieve the T3 newsletters by entering your details below

Your Details

As you're registering with us. we'd like to think that you'd enjoy receiving the following emails; if you'd rather not receive them, please untick the boxes:

I would like to receive other emails from T3, Future Publishing Limited and it's group companies containing news, special offers and product information
I agree to the terms of use and privacy policy and confirm that I am over 16 years of age *
Close
Log in or Join

By clicking below you agree to our terms and conditions and our privacy policy

Log in to T3.com with your preferred social network

Log in with your T3.com account

CloseJoinPlease complete these additional details

Join T3.com with your preferred social network

OR

Join T3.com

Please tick this box to confirm you are 16 years old or over

Just so we know you're human

Newsletters

I would like to receive T3 email newsletters, packed full of the latest tech news, competitions and exclusive offers.

I would like to receive other emails from T3, Future Publishing Limited and its group companies containing news, special offers and product information.

I would like to receive offers from carefully selected third Parties. We will not share your data with the third party.

Close Edit your profile

Change your password

Newsletters

I would like to receive T3 email newsletters, packed full of the latest tech news, competitions and exclusive offers.

I would like to receive other emails from T3, Future Publishing Limited and its group companies containing news, special offers and product information.

I would like to receive offers from carefully selected third Parties. We will not share your data with the third party.

Social networks

You have authorised these social networks to interact with your T3.com account.

Please ensure you deactivate or revoke access to this website from within your social networks settings to ensure all permissions are removed.

Close Forgotten your password

Forgotten your password?

Please enter the email address that you used to sign up and we'll send you a new password

Close
Forgotten password
Don't have a T3 Account? Join now