Activision is likely to have a skip in its step and a fair chunk of cash in its wallet by the end of the day with Call of Duty: Modern Warfare 3 release day sales expected to reach 6 million units.
The figure, compiled by industry analyst with Sterne Agee, Arvind Bhatia, comes in the wake of a global launch for the long awaited first person shooter that saw eager gamers braving the cold and rain for a series of midnight store openings across the UK and other regions.
"We expect MW3 to grow 10% versus last year's Call of Duty: Black Ops, which has sold through more than 25 million units life-to date," Bhatia said of the eighth and latest instalment to the Call of Duty franchise. "We expect 5.5M-6.0M unit sales of MW3 on day 1 and nearly 18M units in the December quarter."
With Wedbush analyst Michael Pachter predicting EA’s recently released first-person shooter Battlefield 3 will shift an impressive 8 million copies by the close of the year’s fourth quarter, these figures suggest the newly outed Call of Duty title will sell more than twice as many units as its closest competitor.
Have you already snapped up a copy of Call of Duty: Modern Warfare 3 or do you allegiances lie with Battlefield? Let us know via the comments box below.