Call of Duty: Black Ops has broken the global opening week sales records previously held by CoD: Modern Warfare 2, generating $100 million more than its predecessor, publisher Activision has revealed.
Taking a reported $650 million in its opening week, Call of Duty: Black Ops is well on its way to the $1 billion mark which Activision Blizzard CEO, Bobby Kotick is more than happy to point it out: "Call of Duty has become the first entertainment property in history to set five-day launch records for two consecutive years across all forms of entertainment.”
Not wanting to rest on their laurels, CEO of Activision Publishing Eric Hirshberg declared "There are millions of people all over the world engaging in this community. It's our job to keep them coming back for more."
"There are many reasons for the success of Black Ops, but first and foremost is the fact that our team at Treyarch delivered a truly awesome game, and in the process have established themselves as one of the most talented developers in the world.”
Still along way from surpassing the total sales record held by last year’s offering Call of Duty: Modern Warfare 2, Black Ops is now targeting the Christmas number one spot ahead of next week’s arrival of Gran Turismo 5, an accolade that bookies has it odds-on favourite to achieve.