Following the official unveiling of the BlackBerry Curve 9360 yesterday Research In Motion’s UK Managing Director has revealed BlackBerry users want more from their devices.
Speaking exclusively with T3 RIM’s UK MD, Stephen Bates revealed the Canadian phone manufacturer had been forced to up its game in order to compete with the rise in rival devices and the increasing expectations of its user base.
“What we’ve learnt from our install base of customers is that they want more,” said Bates. “They want to be more proud of it [their BlackBerry handsets], they want it sleeker, they want it cooler; they want a better designed product.”
Bates, who suggests “people are learning to use more on their smartphones,” has said BlackBerry is looking to learn from these user demands to improve the company’s handsets.
“The Curve has been our number one successful product. It’s proving to be the workhorse across all demographics.” He added: “We’ve learnt a lot from our early customer feedback around the Curve, around providing sharper, slicker graphics and a faster phone.”
The BlackBerry Curve 9360 is to hit the UK running the company’s new BlackBerry OS 7 operating system alongside a 480 x 360p display, 5-megapixel rear mounted camera and an 800MHz processor. The company’s traditional full QWERTY keyboard and a minimalist 11mm form factor complete the handset offering.