BlackBerry confirms being behind 'Wake up' Apple protest

Following on from the protest last week RIM has come out and confirmed that the stunt was actually organised by BlackBerry Austrailia ahead of an announcement

BlackBerry has confirmed that an anti-Apple protest which took place last week was in fact a stunt organised by BlackBerry Australia ahead of an announcement which will take place on the 7th May.

 

In an official statement BlackBerry confirmed that while it was originally believed to be Samsung who was behind the stunt it was in fact RIM's Australian team that were responsible.

"We can confirm that the Australian 'Wake Up' campaign, which involves a series of experiential activities taking place across Sydney and Melbourne, was created by RIM Australia. A reveal will take place on May 7th that will aim to provoke conversation on what 'being in business' means to Australians."

The stunt itself involved a number of individuals traveling to an Apple store in Sydney where they then stood outside with placards saying 'Wake Up' and chanting the phrase to people within the store.

It's not yet known whether the stunt will have any relevance to BlackBerry World 2012 and the recent announcements surrounding BlackBerry 10.

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