Microsoft announced that it will be integrating its Bing search engine into the Xbox 360 which will allow you to use your voice to search for products, videos, music, games and more.
Revealed at Microsoft's E3 2011 press conference, Xbox 360 users can also look forward to Xbox Live TV with the UK partnership with Sky set to strengthen bringing voice recognition support for news, sports and local channels.
Microsoft also announced that YouTube will be integrated into Xbox LIVE giving you access to 'Web original' content like gaming tips and the latest videos, all of which you can control/search using your voice.
Microsoft confirmed it is also adding more content partners for its on-demand services such as Zune, ensuring that you never have to look anywhere else for content.
While a host of new Kinect games and a certain Halo 4 stole the show, Microsoft has also significantly upped the ante in the bid to deliver the entire entertainment package.