Reportedly set for inclusion in a new range of presumably audio-centric handsets later this year the new deal will see the Beats audio experience which has previously featured in HP laptops come to smartphones for the first time.
“For Beats by Dr. Dre, this represents a critical step in our continued mission to clean up the destruction of audio caused by the digital revolution; and reengineer how sound is delivered so that the consumer feels the music the way that the artist intended,” said Jimmy Iovine, Chairman of Beats by Dr. Dre.
We obsess over every detail of a consumer’s mobile experience and audio is a critical part of that experience,” said HTC CEO Peter Chou. He added: “Beats has found a unique way to harness popular culture in a manner that is unlike any other brand today. It’s an exciting brand that has been built around providing something very special, and we believe our strategic partnership will provide customers with unbeatable sound on HTC phones.