It seems plenty of people think it was worth the wait after all. BlackBerry Messenger was supposed to launch on iOS and Android weeks ago, but was delayed. It finally went live yesterday, and has already notched up 10 million downloads.
On its official blog, BlackBerry declares the first 24 hours "an amazing success."
But then the company was expecting big things. "When we saw almost one million people install an unreleased version of the Android version, another million use workarounds to download BBM onto their iPhones and another six million people pre-register to know when BBM became available for iPhone and Android, we knew we were onto something huge," wrote BlackBerry exec Andrew Bocking.
"I've seen reports of apps that launched with one million downloads in a day, but over 10 million? Amazing."
It is quite a feat, considering BlackBerry is putting eager punters on a waiting list. If you didn't pre-register your interest, you'll have to submit your email address and join the queue once you've downloaded the app. Though that hasn't deterred people from signing up.
BBM joins the already crowded free messaging app market, with the likes of WhatsApp proving very successful. Can BBM make its mark? Or is it too little too late for BlackBerry? Let us know what you think.