BBC launches connected Red Button
The BBC has launched a new version of its Red Button service offering additional media content through select digital platforms.
The BBC has overhauled its Red Button service for connected TV, launching today on Virgin Media’s TiVo service, under an agreement with the two companies. The new version of the Red Button will roll out to other internet connected TV platforms in the coming months.
The feature allows viewers to watch BBC children’s channels, BBC Three and BBC Four at any time – even if the channel is off-air. They can also use it to catch up on shows they may have missed and browse news and weather headlines and video clips.
The new Red Button will only work on TVs that are connected to the Internet, which is why rolling out the service initially to Virgin’s 1.2 million consumers who own a Virgin Media TiVo box makes sense.
“With today’s launch of BBC Connected Red Button, the BBC is seamlessly bringing the Internet together with live TV, while making the technology completely invisible,” said Daniel Danker, General Manager, BBC Programmes and On-Demand.
This is red button reinvented, and the beginning of the exciting future of television,” he added.