BBC iPlayer Partner Linking offers competitor's content

BBC catch up service now offers competitor's content

The BBC has launched a content sharing initiative for the iPlayer that will see the likes of ITV, Channel 4 and Five make content available from the catch-up service.

Whilst the additional programming will not be viewable directly within the iPlayer setup, full on-demand listings for the competitive terrestrial and digital channels will be available with users being redirected to the respective sites and catch-up content providers.

The ‘Partner Linking’ movement will see iPlayer users gain quick and convenient access to the full array of ITV, Channel 4 and Five channels as well as offerings from SeeSaw.com, S4C and the MSN Player.

Speaking in an official blog, the BBC’s Paul Clarke declared: "We think BBC Online should serve as a hub to support other UK sites and want to double the traffic we send externally.”

He added: "Already the BBC News product is one of the top 5 sites driving referrals to UK newspapers, adding value to the UK online economy and our audiences: this partnership is a good example of how the BBC iPlayer can follow in those footsteps.”

Stepping on the toes of the repeatedly delayed set top box initiative YouView, Clarke went on to state: "Given the popularity of BBC iPlayer, we hope this feature will support fellow broadcasters and boost the overall uptake of video on demand."

What do you think of the BBC’s decision to include links out to its competitors’ on-demand content? Let us know via the T3 Twitter and Facebook feeds.

Via: TechRadar

Comments

Be the first to comment…

Back to top
Close
T3 Newsletter
Sign up to recieve the T3 newsletters by entering your details below

Your Details

As you're registering with us. we'd like to think that you'd enjoy receiving the following emails; if you'd rather not receive them, please untick the boxes:

I would like to receive other emails from T3, Future Publishing Limited and it's group companies containing news, special offers and product information
I agree to the terms of use and privacy policy and confirm that I am over 16 years of age *
Close
Log in or Join

By clicking below you agree to our terms and conditions and our privacy policy

Log in to T3.com with your preferred social network

Log in with your T3.com account

CloseJoinPlease complete these additional details

Join T3.com with your preferred social network

OR

Join T3.com

Please tick this box to confirm you are 16 years old or over

Just so we know you're human

Newsletters

I would like to receive T3 email newsletters, packed full of the latest tech news, competitions and exclusive offers.

I would like to receive other emails from T3, Future Publishing Limited and its group companies containing news, special offers and product information.

I would like to receive offers from carefully selected third Parties. We will not share your data with the third party.

Close Edit your profile

Change your password

Newsletters

I would like to receive T3 email newsletters, packed full of the latest tech news, competitions and exclusive offers.

I would like to receive other emails from T3, Future Publishing Limited and its group companies containing news, special offers and product information.

I would like to receive offers from carefully selected third Parties. We will not share your data with the third party.

Social networks

You have authorised these social networks to interact with your T3.com account.

Please ensure you deactivate or revoke access to this website from within your social networks settings to ensure all permissions are removed.

Close Forgotten your password

Forgotten your password?

Please enter the email address that you used to sign up and we'll send you a new password

Close
Forgotten password
Don't have a T3 Account? Join now