BBC iPlayer Partner Linking offers competitor's content

ITV, Channel 4 and Five programmes all hit BBC iPlayer

BBC catch up service now offers competitor's content

The BBC has launched a content sharing initiative for the iPlayer that will see the likes of ITV, Channel 4 and Five make content available from the catch-up service.

Whilst the additional programming will not be viewable directly within the iPlayer setup, full on-demand listings for the competitive terrestrial and digital channels will be available with users being redirected to the respective sites and catch-up content providers.

The ‘Partner Linking’ movement will see iPlayer users gain quick and convenient access to the full array of ITV, Channel 4 and Five channels as well as offerings from, S4C and the MSN Player.

Speaking in an official blog, the BBC’s Paul Clarke declared: "We think BBC Online should serve as a hub to support other UK sites and want to double the traffic we send externally.”

He added: "Already the BBC News product is one of the top 5 sites driving referrals to UK newspapers, adding value to the UK online economy and our audiences: this partnership is a good example of how the BBC iPlayer can follow in those footsteps.”

Stepping on the toes of the repeatedly delayed set top box initiative YouView, Clarke went on to state: "Given the popularity of BBC iPlayer, we hope this feature will support fellow broadcasters and boost the overall uptake of video on demand."

What do you think of the BBC’s decision to include links out to its competitors’ on-demand content? Let us know via the T3 Twitter and Facebook feeds.

Via: TechRadar