The BBC has launched a revamped version of its on-demand catch-up service with BBC iPlayer for TV being overhauled to offer a seamless and personalised user experience.

Now available on more than 300 different internet connected TV sets BBC iPlayer has become a key aspect of many people’s TV experiences with the latest refresh adding improved search options and a simplified, highly visual design.

“BBC iPlayer has been tremendously successful. With today’s announcement, we’re transforming iPlayer in its most natural home: right on the living room TV,” said the BBC’s General Manager of Programmes and On Demand, Daniel Danker.

He added: “By creating a product that’s as simple and intuitive as flicking through TV channels, the BBC is bringing on demand television to mainstream audiences across the UK.”

Set to launch initially on the Sony PlayStation 3 the revamped BBC iPlayer service will allow users to personalise the on-demand offers to their needs selecting ‘favourite’ programmes and accessing previously searched shows.

Are you a repeat BBC iPlayer user, will you be looking to make the most of the updated iPlayer TV offering? Let us know via the T3 Twitter and Facebook feeds.