Do you like Battlefield 3 enough?
If you want to see the next Battlefield 3 trailer a day ahead of schedule, you need to hit "like" on its Facebook page.
EA and DICE are giving eager gamers an incentive to like their page because if they hit 1 million likes before April 17, then a 12-minute trailer and a producer's commentary will be unlocked for fans.
Landing on the Battlefield 3 page will show you a graphic that says "Mission: Like the page to help unlock the full trailer and producer's commentary early."
While these trailers will be unlocked by April 17 anyway, it's an interesting social media marketing tactic used by them.
Currently, the number of likes the Facebook page for Battlefield 3 has received stands at near 760K, so it's just one-quarter away from the magic number of 1 million.
Battlefield 3 will be released towards the end of 2011 for PC,PlayStation 3 and Xbox 360 platforms.