Despite being the manufacturer behind the remarkably successful Google Nexus 7, Asus has decided to go it alone with a new 7-inch tablet.
The tablet is listed at $149 (£94) and, as you would expect, the on-board specs won't have the other 7-inch models running for the hills just yet. The MeMo Pad packs in a 1GHz Mali CPU with 1GB of RAM and only a 1MP front-facing camera.
There's MicroSD storage, but Asus has also thrown in 5GB of cloud storage - along with a barrage of pre-installed apps. The likes of Asus Studio photo editing, SuperNote Lite and BudyBuzz may note be the elite of Android tablets, but confirms this tablet's place as a second or third string device.
The 7-inch screen has a 1,024 x 600 pixel resolution and the MeMo Pad comes in a choice of white, grey or pink. Interestingly, despite Asus launching the tablet today, we can't find it for sale anywhere other than on eBay.