Tim Cook has been named as one of the People of the Year by Time Magazine, announcing that the Apple CEO made it into the prestigious shortlist of the most influential people in the world.
While it was US President Barack Obama who won the title for a second time Cook was given the full recognition for his achievement in taking Apple through the inevitable storm that followed on from the death of Steve Jobs.
Nicknamed 'The Technologist', Time remarks that while Jobs was all about being right, Cook is more about doing right well, approaching the unenviable task of launching the next iPhone with a level of serene calm that baffled many.
Not only has Cook overseen the launch of the iPhone 5 but he also steered Apple through the launch of its first mini iPad, a new generation of iMacs and he could well soon be unveiling the first Apple TV.
With Android smartphones from Samsung and HTC beginning to take on the iPhone Cook will no doubt face a much tougher year in 2013 especially after it lost to Samsung in the patent battle and with expectations for the iPhone 6 already reaching fever pitch it'll be interesting to see just how calm the CEO of the world's largest company can remain.