Apple adds to 'App Store' trademark coverage
Amid numerous legal battles over the simple but globally recognisable term Apple has expanded European patent filings for its trademark of the phrase ‘App Store’.
Confirmed by the European Trademark office publishing two of the company’s latest trademark filings, the patent expanding applications have increased Apple’s cover of the App Store to 10 internationally recognised categories, revealing the company’s plans to introduce NFC payments to upcoming iDevices in the process.
As well as now covering games for Apple’s Game Center and books for the iBooks Store, Apple’s latest filings feature trademarks for App based financial transactions including credit card transactions and electronic cash payments.
These plans seemingly confirm the recent spate of rumours that have suggested the upcoming Apple iPhone 5, expected to be officially unveiled at WWDC 2011 on June 6th, will launch touting the NFC tech specs that would allow for the adoption of contact-less payments via the smartphone device.