Apple wins big at T3 Gadget Awards 2010
Apple puts troubles behind to take top honours
Apple has emerged as the year’s biggest winner taking top honours in five of the 19 awards categories at the T3 Gadget Awards 2010.
Check the full list of T3 Gadget Awards 2010 winners here
Having reached the shortlist stage for a phenomenal 10 awards, the tech giant came out victorious in the Innovation of the Year, Commuter Gadget of the Year, Retailer of the Year, Computer of the Year and the coveted Gadget of the Year categories, despite what has been a less than perfect 12-months for the company.
The antenna issues that plagued the launch of its latest mobile handset, the iPhone 4, ultimately cost Apple a sixth title at this year’s ceremony as the T3 reader vote leaned in favour of the HTC Desire as the 2010 Phone of the Year after the six awards judges reached a split decision, three favouring the Desire, three on the side of the iPhone. Antennagate and Apple’s handling of the situation also saw the fruity gadget goliath lose out to HTC as the 2010 Brand of the Year.
Despite facing some issues this past year, Apple’s first big release of 2010, the Apple iPad was decided by unanimous decision to be not only the 2010 T3 Gadget Awards Gadget of the Year, but also the most innovative product to be released in the past 12-months. Apple’s flagship tablet device took the world by storm when first unveiled in January and caused T3.com Editor, Kieran Alger to declare: “Immense coverage, thousands of people queuing on the day of the launch: the reaction alone justifies its title as T3’s Gadget of the Year."
Although piped to the Phone of the Year title, Apple’s iPhone 4, shrugged off its antenna issues to become the Commuter Gadget of the Year beating not only the HTC Desire in the process but fellow Apple product, the Apple iPad.
With the MacBook Pro once again taking the award for the Computer of the Year, Apple completed its hefty awards haul receiving the top prize as the 2010 Retailer of the Year. Either through its online or, gloriously designed and often packed highstreet stores, Apple offers a consumer shopping experience that is unrivalled but envied by its closest competitors.
With the iPad 2 and iPhone 5 expected to emerge from Apple’s compound in the next 12-months, expect the ever popular Apple to feature heavily again in next year’s T3 Gadget Awards.