Apple has been crowned the world's most valuable brand today in the annual BrandZ study by market watcher Milward Brown, taking the crown from fierce rival, Google.
The continued success of products such as the iPhone 4 and iPad 2 has allowed the Californian based company to crank up it's brand value by an unprecedented 84 per cent to $153 billion (£93 billion). Apple are now worth £25 billion more than it’s nearest rival, with Google coming second place in the study and seeing its value fall by 2 per cent to $111 billion (£68 billion), despite it's Android OS platform gaining popularity amongst smartphone and tablet users.
Technology and telecoms companies dominated the top ranking spots, with IBM at number three, Microsoft at number five, AT&T at number seven and China Mobile at number nine. Vodafone was again named the most valuable brand in the UK after ranking 12th on the global list, with a value of £26.2 billion.
Facebook also made its debut in the top 100 this year at 35 with the highest increase in brand value, at 246 per cent. Millward Brown's study values the social network's brand at $19.1 billion (£11.6 billion).
Via: Sky News