Apple tablet share drops 7 per cent thanks to Kindle and others

With the Amazon Kindle Fire still yet to hit the UK, the recent market share drop could be hit further with both the Fire's release in Europe and the UK

Despite record fourth quarter sales Apple has seen its share of the tablet market drop a further 7 per cent with the Amazon Kindle Fire gaining traction.

Despite shifting a hearty 15.4 million iPad tablets in the final quarter of 2011, the Cupertino based company has seen its share of the tablet scene continue to shrink as increased competition drops the iPad's dominant share from 64 down to 57 per cent.

The latest figures, compiled by research firm iSuppli, have suggested Amazon's Kindle Fire tablet has fast become Apple's biggest rival in the tablet race with a reported 3.9 million unit sales in the six weeks leading up to Christmas, giving it a 14 per cent share of the tablet market.

 

Apple iPad 2 vs. Amazon Kindle Fire

Whilst both giants of the tablet market, the iPad 2 and Amazon Kindle Fire are arguably targeting different audiences with the 7-inch,  heavily skinned Android device severely undercutting the iPad on price.

Hitting out at its Amazon branded rival earlier this week, Apple CEO Tim Cook said "“Price is rarely the most important thing" before suggesting budget tablets were joyless.

"A cheap product might sell some units. Somebody gets it home and they feel great when they pay the money, but then they get it home and use it, and the joy is gone.

"The joy is gone every day that they use it until they aren’t using it anymore. You don’t keep remembering ‘I got a good deal' because you hate it."

Apple iPad 3 Rumours

Cook's comments came just weeks ahead of the expected unveiled of the next-generation Apple tablet with an official Apple iPad 3 release date expected to be confirmed on March 7th.

Cooks comments came just weeks ahead of the expected arrival of the third-generation Apple tablet with the iPad 3 release expected to be confirmed on March 7th.

Tipped for inclusion on the second-generation Apple tablet, the iPad 3 is expected to play host to a higher resolution screen, similar to the Retina display offering found on the iPhone 4 and iPhone 4S.

Elsewhere recent iPad 3 rumours have suggested the iPad 2 replacement will feature a form factor 1mm thicker than its predecessor with the increased internal space to be filled with the new display, an A6 quad-core CPU and improved optics for the rear-mounted camera.

Is the iPad still the best tablet on the market or are there now better, Android based offerings to choose from? Let us know what you think via the T3 Twitter and Facebook feeds.

Via:TechRadar

Latest Apple news

iWatch Todd Hamilton concept
Apple iWatch: Price, rumours, release date and leaks

The Apple iWatch is rumoured to be in some form of production right now – we round up the news and speculation on its specs, features and potential release date 

Comments

Be the first to comment…

Back to top
Close
T3 Newsletter
Sign up to recieve the T3 newsletters by entering your details below

Your Details

As you're registering with us. we'd like to think that you'd enjoy receiving the following emails; if you'd rather not receive them, please untick the boxes:

I would like to receive other emails from T3, Future Publishing Limited and it's group companies containing news, special offers and product information
I agree to the terms of use and privacy policy and confirm that I am over 16 years of age *
Close
Log in or Join

By clicking below you agree to our terms and conditions and our privacy policy

Log in to T3.com with your preferred social network

Log in with your T3.com account

CloseJoinPlease complete these additional details

Join T3.com with your preferred social network

OR

Join T3.com

Please tick this box to confirm you are 16 years old or over

Just so we know you're human

Newsletters

I would like to receive T3 email newsletters, packed full of the latest tech news, competitions and exclusive offers.

I would like to receive other emails from T3, Future Publishing Limited and its group companies containing news, special offers and product information.

I would like to receive offers from carefully selected third Parties. We will not share your data with the third party.

Close Edit your profile

Change your password

Newsletters

I would like to receive T3 email newsletters, packed full of the latest tech news, competitions and exclusive offers.

I would like to receive other emails from T3, Future Publishing Limited and its group companies containing news, special offers and product information.

I would like to receive offers from carefully selected third Parties. We will not share your data with the third party.

Social networks

You have authorised these social networks to interact with your T3.com account.

Please ensure you deactivate or revoke access to this website from within your social networks settings to ensure all permissions are removed.

Close Forgotten your password

Forgotten your password?

Please enter the email address that you used to sign up and we'll send you a new password

Close
Forgotten password
Don't have a T3 Account? Join now