Apple 'looking at new categories'

CEO confirms to shareholders that the company is investigating new products, but refuses to comment on exactly what they are

CEO confirms to shareholders that the company is investigating new products, but refuses to comment on exactly what they are

Apple's CEO Tim Cook has confirmed that the company is looking into new product categories, but refused to elaborate in a conference call to investors.

During the call, Cook said: "Obviously we're looking at new categories. We don't about them, but we're looking at them."

Rumours have been circulating for years now that Apple is looking to enter the TV market, while suggestions that the company is working on an 'iWatch' have become more and more prevalent in recent months.