Already the dominant force on the tablet scene Apple has extended its stake in the global tablet market with the iPad accounting for 68 per cent of all tablets shifted during the first three months of 2012.
Increasing its market share by a hearty 13.3 per cent, Apple saw the March arrival of its new iPad 3 reignite interest in the 9.7-inch device, clawing back ground on the increasingly popular Android contingent and seeing its share of the world’s tablet industry rise from 54.7 per cent to 68 per cent.
Despite lowering its shipping figures from the previous, holiday season encompassing quarter, Apple managed to shift 11.8 million iPads during Q1 2012.
"Apple reasserted its dominance in the market this quarter, driving huge shipment totals at a time when all but a few Android vendors saw their numbers drop precipitously after posting big gains during the holiday buying season," said Tom Mainelli, research director, Mobile Connected Devices at IDC.
"Apple's move to position the iPad as an all-purpose tablet, instead of just a content consumption device, is resonating with consumers as well as educational and commercial buyers. And its decision to keep a lower-priced iPad 2 in the market after it launched the new iPad in March seems to be paying off as well."
Following a strong reaction to its debut tablet device, the Android filled 7-inch Kindle Fire, Amazon secured the second highest market share for the opening three months of 2012 taking charge of 16.8 per cent of all tablet’s shifted.
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