Apple’s share of the UK smartphone market has seen a dramatic drop in recent months as Google’s Android OS continues to rise, new reports have claimed.
Figures gathered by Kantar Worldpanel have suggested that whilst Apple’s share of the UK smartphone market has almost halved in the past 12 months, the Android platform has increased its share by a staggering 35 per cent to control almost half of the market.
With a market share of just 10.7 per cent in June 2010 new figures for June 2011 have shown the Google OS now controls 45.2 per cent of the market whilst Apple has seen its year-on-year share drop from 30.6 per cent to 18.3 per cent.
Despite the hefty swing in popularity Kantar has suggested smartphone users are now actively switching between the two mobile OS rivals. "We are yet to see any real signs of consumers switching between Android and Apple,” Kantar global consumer director Dominic Sunnebo announced. He added: “Our data shows that Apple and Android’s customers are intensely loyal when choosing their upgrade."
With Apple expected to announce an iPhone 5 release date around September the Cupertino firm will likely see its share of the UK smartphone market rise as its mooted dual-core handset with 8-megapixel camera and 1080p Full HD video recording capabilities lands.