Apple is expected to announce the European arrival of its in-app advertising campaign iAds later this week following a somewhat rocky start to the service’s existence in the US.
The UK and Europe launch of iAds has reportedly twice been delayed in recent weeks as the Cupertino company fights against waning interest in the system that has a minimum $1 million spend for advertisers.
Despite keen interest and praise being heaped on Apple’s iAds when unveiled earlier this year, the system that was predicted to transform mobile advertising to reach its true potential many large advertising agencies have since become disenchanted with the idea. “They are expensive and a pain to deal with” proclaimed one agency’s digital leader whilst another announced: “Apple is still figuring out how to sell advertising.”
The advertising strategy which allows companies to target iPhone and iPod Touch users is expected to have two or three campaigns running to a European market by the end of the year with many more to follow in 2011.