Users of the website Reddit have accused the Cupertino based company of manipulating code on its website to make the advert for the iPad Mini larger. And pushing a required apology to Samsung out of sight.
The apology relates to Apple admitting Samsung did not infringe its patents, and while it is present on the homepage, it's not visible at first glance. You'll need to scroll down to spot it.
However, when visiting the US version of Apple's site the whole page can be seen and scrolling is un-necessary - making it seem even more likely this was a deliberate ploy from Tim Cook & Co.
This is not the first time Apple has been caught out recently. It was forced to rewrite the initial apology to Samsung after UK judges ruled the initial statement was "non-complient" and too complex.
While the South Korean company behind the popular Galaxy S3 smartphone and Galaxy Tab 10.1 tablet was cleared of infringing patents in the UK, it was not so lucky across the pond. Samsung was ordered to pay over a billion dollars in damages to Apple.
Do you think Apple deliberately buried the apology? Let us know in the comments box below.