Rovio has signed a deal with 20th Century Fox to produce a version of Angry Birds to tie in with the upcoming film Rio, a 3D animation about a parrot named Blu. The game will play similarly to the Angry Birds we know and love, but with a few characters and twists from the film thrown in.
The Rio edition will be available to download from March across various platforms, with Peter Vesterbacka of Rovio claiming that the deal will bring “massive global visibility,” adding that it will be “as if we had made our own movie.”
An Angry Birds movie was actually rumoured last year, but that grandiose idea now looks to amount to a Saturday morning cartoon series.
With Angry Birds being downloaded over 50 million times on its various platforms, however, surely the biggest beneficiary will be Fox, who’s film will be able to piggyback on the massive success of the gaming series and eke its way onto the smartphones of Rovio’s loyal fans.
Will this tie-in gift some new variety and spice to the Angry Birds formula, or is Rovio selling out? Would the inclusion of movie characters taint the AB charm? Let us know on the T3 Twitter feed.