Android chiefs have expressed their concern at the platform's lacklustre app sales just days after market leader Apple announced the 10 billionth download from the Apple App Store.
The Google-owned operating system's woes in the app market has sparked a possible reform in a bid to make the acquisition of apps more user-friendly with the introduction of in-app payments.
Eric Chu, Android platform manager, is said to be “not happy” but reiterates the aims of the Android app market: “We’re focused on a user having a great experience, so we want to see a consistent purchasing experience from apps on the platform.
“Android as a platform is open, so developers have complete latitude to release apps, but we ask that you use our payment system on our app platform.”
He added: “My team is 100 percent focused on the success of the developers — are users downloading apps, are they buying them?
“You can expect to see more investment into merchandising, payments, discovery, downloading, those are absolutely top areas for us.”