Amazon has brought its rather nifty Windowshop app, a tablet-friendly re-envisioning of the online shopping experience, to UK iPad owners.
Amazon Windowshop is a touchscreen interface that allows users to navigate through items extremely easily and Amazon is hoping the launch of the iPad app in the UK will spark a late Christmas shopping spree.
The app is a 'top-to-bottom rewrite of the site' according to Greg Greeley, the Vice President EU Retail at Amazon.
"Amazon Windowshop has been designed and built without compromise just for iPad and we are excited to be able to bring it to customers in the UK in time for Christmas," he says.
"It's a top-to-bottom rewrite of Amazon.co.uk with a completely new fluid experience that offers users a unique, fast and convenient way to search, browse and buy from Amazon.co.uk and thousands of Marketplace sellers."
It's been a busy week for Amazon who also announced a Windowshop app for the forthcoming Google Chrome Web Store and it'll be interesting to see how that works in a non-touchscreen environment. In the meantime, Windowshop for iPad is available to download free from the App Store now.