Amazon has unveiled a newly updated Amazon Kindle Fire HD boasting a new slimmer, lighter design and improved hardware that will make it 60 per cent faster over the previous generation.
Of course the real talking point will be the price with the new Kindle Fire HD costing just £119 making it a direct competitor to the new wave of budget tablets like the Tesco Hudl and the Argos MyTablet.
Amazon's new Kindle Fire HD will come sporting a newer thinner design that fits in with the more angular design seen on the new Amazon Kindle Fire HDX tablets that have also been announced.
It'll also come sporting a new 1280x800 HD display with 216ppi which according to Amazon will offer 66 per cent more pixels than the previous generation.
There's also a new 1.5GHz processor along with dual-speakers powered by Dolby Digital Plus. You'll also get dual-band WiFi which should mean faster downloads and better performance in low-signal areas.
The biggest change though will be the inclusion of Fire OS 3.0 'Mojito', Amazon's heavily tinkered version of Android which brings with it a range of new features including a revamped email client, calendar and Silk browser.
When watching films and TV you'll now get X-ray, a second screen feature powered by IMDB which shows you live cast member info corresponding to who is on screen along with facts and easter eggs.
The new Amazon Kindle Fire HD 8GB will cost £119 but there'll also be a 16GB version available as well. The Kindle Fire HD has a release date of October 24th although customers can pre-order now.