Amazon to open 'digital innovation hub' in London

Amazon to bring LoveFilm media development to new central London location

Amazon is to become the latest tech giant to join London's emerging Silicon Roundabout with a new eight-floor developer hub in the city

Amazon is opening a new global Digital Media Development Centre in London, to collaborate on various projects with design and development teams from its on-demand services Pushbutton and LoveFilm.

The eight-floor hub in London’s Glasshouse Yard is to cover 47,000 square feet and will see software development engineers working alongside user-interface experts and graphic designers.

This collective, who have previously worked on Blu-Ray players, Internet-connected TVs and streaming services, intend to create a variety of interactive digital services that will help develop the media experience on Amazon’s websites.

“London is a hotbed of tech talent and testament to that fact is Amazon choosing the capital as the location for the new global Digital Media Development Centre,” Paula Byrne, Managing Director of the new centre said.

She added: “Innovation is part of the Amazon DNA and we are creating a British centre of excellence to design and develop the next generation of TV and film services for a wide range of digital devices.”

Mayor Boris Johnson is “thrilled” at the investment from the Seattle-based giant, which furthers London’s technological prestige. He said: “For this wildly successful and dynamic company to choose our city to site such an important facility is a splendid feather in our cap.”

“We know we have the talent, the space and infrastructure to make the most of the digital economy – this will be my prime message during Games-time, as I seek to woo even more companies for the capital, delivering jobs and growth for Londoners,” he added.

No official opening date has yet been announced, but the centre is expected to be brought into use in the coming months.

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Words: Tom Parfitt