The widely rumoured Amazon Android tablet is to be the closest competitor to Apple’s chart topping market dominance in the tablet sector with the iPad, an industry analyst has claimed.
With recent reports suggesting that Amazon could offer up its Android tablet for a hefty loss undercutting the iPad price by more than £100, a report from analyst firm Forrester has suggested the retailer’s tablet could compete with the dominant Apple device and sell up to five million units by the end of the year.
"If Amazon launches a tablet at a sub-$300 price point — assuming it has enough supply to meet demand — we see Amazon selling 3-5 million tablets in Q4 alone," said Forrester’s Sarah Rotman Epps.
"Even though Amazon taking on Apple is a bit like David taking on Goliath Amazon's willingness to sell hardware at a loss combined with the strength of its brand, content, cloud infrastructure, and commerce assets makes it the only credible iPad competitor in the market."
Rotman Epps added: "The bottom line: A year from now, "Amazon" will be synonymous with "Android" on tablets, a strong second to Apple's iPad.”