Amazon is planning to launch a follow-up to its hugely popular Kindle Fire tablet, rumoured to be called the Amazon Kindle Fire 2.
The internet retailer is hoping to launch a new 8.9-inch slate around the holiday season, just in time for the pre-Christmas rush, Reuters reports.
The company could be hoping to mirror the success of its current tablet, which saw a massive spike in sales in the run-up to December 25.
We’re yet to hear of any pricing details however, it could be that Amazon is planning to flog the device for cheap – possibly around the £200 mark - and recouping its losses from the sale of ebooks and video streaming.
While the outpour of information on the Kindle Fire 2’s specs has been pretty thin, previous reports have suggested the device will come in two sizes: as a 7 and 9-inch tablet.
The news comes amid growing speculation that Apple is gearing up to launch a miniature version of its new iPad, otherwise known as the iPad Mini.
Rumours suggest the iPad Mini will come in at 7.85-inches and will don the same pin-sharp retina display as the iPhone 4S and third-generation iPad.
It's believed Apple is launching the smaller slate, which is expected to hit shelves later this year, in a bid to fend off competition from the likes of Amazon and a batch of Windows 8 tablets that are also expected to be launching at around the same time.
Amazon Kindle Fire 2: Rumours
Although the Amazon Kindle Fire 2 is expected to land this year, it could be a while before it hits UK shores.
The Kindle Fire, which launched in the States in November last year, is yet to land in Britain, leading to speculation that the second-generation tablet won't make it across the pond until 2013.
While nothing’s been confirmed yet, rumours suggest the upcoming 7 and 9-inch versions of the device could wield a $249 and $299 price tag, respectively.