Newcastle based Indigo has become the world’s first hotel to replace the bedside Gideon Bible with Amazon's dominant Kindle eReader
Kindle eReaders pre-loaded with electronic versions of the Bible are replacing the traditional Gideon’s bedside edition in the new Hotel Indigo Newcastle.
A world first, the popular device will feature in every guest room with the Bible pre-loaded. A selection of other religious texts are to be made available to download through the hotel’s free WiFi.
Located near Newcastle’s Literary and Philosophical library, the largest independent library outside London, Hotel Indigo’s introduction of Kindles is inspired by the area’s strong literary history.
“Putting Kindles in guests’ rooms is a great way to give our guests a flavour of Hotel Indigo Newcastle’s story and location near the Literary & Philosophical society,” Mike Greenup, vice president marketing Europe, IHG, said.
Adam Munday, General Manager of Hotel Indigo Newcastle said: “We wanted to reflect this literary history in a very contemporary way so are offering guests the use of cutting-edge Kindles pre-loaded with The Bible, instead of the more traditional hardcopy Gideon’s Bible that they would expect to find in a hotel.”
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Words: Samantha Loveridge