Amazon Kindle 'Special Offers' model to launch in the US

Would you be tempted by the cheaper price, in return for onscreen ads?

Amazon’s latest Kindle has found a home in so many commuters bags because it was an e-reader that finally struck that balance perfectly between quality and price. Now Amazon is looking to push that latter point even further, as a new scheme has allowed it to knock $25 (around £15) off the WiFi only model in the States.

As of the 3rd of May, punters in the US will be able to pick up the base WiFi model for $114 (£70), rather than $139. The caveat of this is what Amazon’s calling ‘Special Offers’ – a series of ads that’ll appear as screensavers and within menus, although thankfully not whole reading.

The good news is that the ads may actually be of use; Amazon’s using software called AdMash to let users vote on good and bad offers, which will hopefully tailor them to your tastes. The initial offers are Amazon gift voucher deals, a $1 Amazon MP3 album coupon and book credit sponsored by Visa.

We tried calling Amazon this morning to see if the Special Offers Kindle would be coming to the UK, but there was no one available to comment. We’ll update this post as soon as we get word.

Would you put up with onscreen ads in return for a £70 Kindle? Let us know on the T3 Twitter feed.

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