adidas launches technologically advanced kit

Four years of R&D come up trumps

On the back on the NBA landing in London yesterday for a pre-season match-up that saw the Minnesota Timberwolves topple champions the LA Lakers 111-92, adidas has announced it is to sell the NBA’s technology inspired official replica jerseys in the UK for the first time.

The adidas NBA Revolution 30 range, named in correlation with the 30 teams that compete in the NBA, has been four years in development and is crafted from technologically advanced CLIMACOOL fabric that moves heat and sweat away from the body through a combination of moisture management materials and ventilation channels.

The lightest and most technically advanced jerseys in basketball’s history, the Revolution 30 range is made from 60 percent recycled materials and features adidas’ Formotion technology which reduces friction between athlete and material.

With the NBA hosting its first ever regular season fixture in Europe next March when the New Jersey Nets take on the Toronto Raptors in London’s O2 arena, the UK availability of official NBA uniforms marks a milestone in the sports rising British interest.

Coming in all 30 team colours, the adidas Revolution 30 jerseys are available to buy now from a number of UK retailers and adidas stockists priced £62.

Are you a basketball convert or still a football-loving Englander? Share your views on technologies influence in modern sports with us via the T3 Twitter and Facebook pages.

Comments

Be the first to comment…

Back to top
Close
T3 Newsletter
Sign up to recieve the T3 newsletters by entering your details below

Your Details

As you're registering with us. we'd like to think that you'd enjoy receiving the following emails; if you'd rather not receive them, please untick the boxes:

I would like to receive other emails from T3, Future Publishing Limited and it's group companies containing news, special offers and product information
I agree to the terms of use and privacy policy and confirm that I am over 16 years of age *
Close
Log in or Join

By clicking below you agree to our terms and conditions and our privacy policy

Log in to T3.com with your preferred social network

Log in with your T3.com account

CloseJoinPlease complete these additional details

Join T3.com with your preferred social network

OR

Join T3.com

Please tick this box to confirm you are 16 years old or over

Just so we know you're human

Newsletters

I would like to receive T3 email newsletters, packed full of the latest tech news, competitions and exclusive offers.

I would like to receive other emails from T3, Future Publishing Limited and its group companies containing news, special offers and product information.

I would like to receive offers from carefully selected third Parties. We will not share your data with the third party.

Close Edit your profile

Change your password

Newsletters

I would like to receive T3 email newsletters, packed full of the latest tech news, competitions and exclusive offers.

I would like to receive other emails from T3, Future Publishing Limited and its group companies containing news, special offers and product information.

I would like to receive offers from carefully selected third Parties. We will not share your data with the third party.

Social networks

You have authorised these social networks to interact with your T3.com account.

Please ensure you deactivate or revoke access to this website from within your social networks settings to ensure all permissions are removed.

Close Forgotten your password

Forgotten your password?

Please enter the email address that you used to sign up and we'll send you a new password

Close
Forgotten password
Don't have a T3 Account? Join now