adidas launches technologically advanced kit

Official Revolution 30 kit lands as NBA hits the UK

Four years of R&D come up trumps

On the back on the NBA landing in London yesterday for a pre-season match-up that saw the Minnesota Timberwolves topple champions the LA Lakers 111-92, adidas has announced it is to sell the NBA’s technology inspired official replica jerseys in the UK for the first time.

The adidas NBA Revolution 30 range, named in correlation with the 30 teams that compete in the NBA, has been four years in development and is crafted from technologically advanced CLIMACOOL fabric that moves heat and sweat away from the body through a combination of moisture management materials and ventilation channels.

.relatedLinksLeft { font-size:12px; width:300px; margin:12px 12px 12px 0; float:left; padding:0px 0px 10px 0px; background:#ececec; } h3.rlTitle {margin:0px; display:block; padding:5px 0 4px 15px !important; background:#ddd; }

The lightest and most technically advanced jerseys in basketball’s history, the Revolution 30 range is made from 60 percent recycled materials and features adidas’ Formotion technology which reduces friction between athlete and material.

With the NBA hosting its first ever regular season fixture in Europe next March when the New Jersey Nets take on the Toronto Raptors in London’s O2 arena, the UK availability of official NBA uniforms marks a milestone in the sports rising British interest.

Coming in all 30 team colours, the adidas Revolution 30 jerseys are available to buy now from a number of UK retailers and adidas stockists priced £62.

Are you a basketball convert or still a football-loving Englander? Share your views on technologies influence in modern sports with us via the T3 Twitter and Facebook pages.