Rapper 50 Cent, AKA Curtis Jackson, AKA Fiddy has revealed to T3 his love of the iPhone, his favourite apps, and how he got into the position of owning his own consumer electronics company.
While there are a few artists – usually hip-hop types – that lend there names to audio brands, 50 Cent actually owns SMS – the firm behind the new Street headphones.
We caught up with him at the Gadget Show this week, where he explained a little about the company, and his general opinions on tech.
“I had a chance to go back and forth with them until I felt it was all the way right and to get a chance to create something that’s completely up to standard is exciting for me,” he said. “This is an extension of my passion for music.”
Referring to other licensing deals, the rapper added: “I’m excited because I feel it’s up to standard and when you’re associated with something of high quality it feels good. That’s why I didn’t license my name because a lot of those deals start off great and then turn into something bad towards the end. They’ll put you on a project that you agree to at the beginning, and then before you know it you’ve got some earbuds that are like £29.99 and they’re terrible quality. They’re just trying to sell whatever they can sell on the last bit of the actual contract, and there’s not much you can do about.”
Check out the full interview above.