A recent survey resulted in 49% of men admitting that they had, at some point, streamed sports illegally online.
A further 17% of men said they had never paid to watch live sport.
Football was the most commonly streamed sport, accounting for 76%, whilst 57% and 42% said they watched rugby and boxing illegally online.
With costs soaring for sports packages, people are opting to watch it illegally opposed to paying the high prices for home viewing.
Price was the main reason behind men using the web to watch sports with 84% giving it as their explanation.