38 per cent of UK smartphone owners don't pay for apps

Free apps suffice for many UK smartphone and tablet users

A new KPMG report has found that a whopping 38 per cent of app users in the UK are still more than happy with the free applications being offered up

When you're woken up by your recently-retired Dad calling to ask how the Android Market works, it hits you - the app revolution is most definitely here to stay.

KPMG's fifth annual Consumer and Convergence report, however, has revealed that nearly 40 per cent of us still don't see the need to pay for apps, despite the fact that 88 per cent of those who contributed to the survey were active app users.

The reasons for this are debatable. You only have to look at the T3 App Chart to realise that there are swathes of excellent free apps out there, so it is understandable that many people don't expect to pay for quality like that of Angry Birds.

Of course, very few developers can hope to be as successful as Rovio has been with its fowl flinging app. Any developers who create a free app are largely restricted to advertising to try and make any money from their endeavours. The smartphone revolution and the rapid expansion of the Android platform particularly have made the app market a bit of a free-for-all for developers. The app market is a bit like the 'American Dream' - supposedly anyone with a great idea and a bit of a push can make it big.

The result is a daily flood of new apps hitting Apple's App Store, Android Market and all their counterparts, but there are as many bad apps as good ones. Ultimately, the danger is that we could see a decline in the quantity and quality of apps across all platforms as developers with potentially great ideas will not be able to afford to see them through.

One feels that if we want the variety and quality of apps to stay as high as it is, at some point we as consumers are going to have to start loosening the purse-strings a little bit more.

But what do you think, are apps central enough to your life to start paying for them? Or would you simply stop using them if they were not free? Let us know what you think via the T3 Facebook and Twitter feeds.