Laying social networking and e-commerce over the top of live TV, Zeebox lets you download relevant information and buy the very stuff you’re seeing on the screen.
There’s also live audience stats and thanks to social network integration you can trade zingers with friends about what’s on – “Did Gregg Wallace really just say, ‘Mate, that’s like a big oesophagus of flavour vomiting deliciousness into my mouth. I wish I had two mouths and stomachs so I could eat more of it! I’m chuffed!’”
It’s on portable devices and PCs – next stop, set-top boxes…