Next up in our countdown of the hottest 100 gadgets on the planet is the Canon EOS C300

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As if its eternal seat at the head of the DSLR table wasn’t enough for Canon, the company wants to oust RED from the hearts of professional and amateur movie directors by conquering the professional cinema camera arena.

The uniquely shaped EOS C300 was built from the ground up for the needs of the film industry, shoots at the all-important 4K resolution and brings interchangeable lenses to the party. The camera has already been heralded for its ISO performance even when set at 20,000, the distinct absence of background noise and brilliantly detailed slow-motion hi-def video.

www.canon.com

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