Tech Rivals: When the mocking goes public
Battlefield 3 Above and Beyond the Call
Explosions! Guns! Dust! So what if Battlefield 3's launch trailer follows the same bish-bash-bosh formula that the Modern Warfare series does; the claws-out moment in this series of adverts comes in the closing seconds, when we get a flash of the tagline "Above and Beyond the Call". With Battlefield 3 disappearing in Modern Warfare's sales shadow, however, we don't reckon Infinity Ward will lose too much sleep over this.